WhatsApp marketing is profoundly effective for businesses as it allows them to interact and keep in touch with their customers – over half of the app’s users ensure to check WhatsApp on a daily basis. Approximately 68 million Americans turn to WhatsApp at least once a month. Still, it's one of the most ideal choices for promoting products in the US market. This is followed by Brazil, having nearly 118.5 million users. In addition, WhatsApp also boasts up to 98% open rates, making this marketing medium a must-have for any business wanting to associate with its fellow audience in developed and developing countries.įor instance, India boasts over 487 million WhatsApp users every month, making it the highest-ranked country in audience size. It is deemed the leading mobile messenger application worldwide, with more than a whopping 2 billion monthly active users across the world. Importance of Using WhatsApp Marketing for Your Businessīroadly speaking, WhatsApp Marketing refers to any kind of promotional or marketing activities occurring on WhatsApp. In this comprehensive guide, we aim to discuss the importance of WhatsApp Marketing and why you should consider using it for your business. So, if you also want to reach and boost your marketing efforts, WhatsApp is the most effective marketing tool.

WhatsApp initially started as a simple SMS platform and has grown up to the point where it is now being used by some of the most giant corporations to scale their customer engagement practices. Thanks to its extraordinary growth and fame and the introduction of WhatsApp Business, the app has become a budding avenue for many brands to be engaged with their current customers and prospects. The messaging application has achieved the third rank amongst the world’s most widespread social media platforms. WhatsApp Marketing is one of the newest and most effective ways of reaching customers.

What is whatsapp marketing